The Ghastly Writings Of Poe Essays - Poetry By Edgar Allan Poe

The Ghastly Writings Of Poe Edgar Allen Poe makes stories of creative mind and dreams the evident domains of dread. His stories and sonnets have impacted the abstract schools of symbolismas well as the mainstream classifications of investigator and ghastliness fiction (Stern xxxviii). Be that as it may, the same number of Poes stories and sonnets invoke fear and anxiety, they likewise enter the creative mind with dream. Poe over and over endeavors and prevails at causing his perusers to persevere through practically equivalent to emotions as those characters in his works. The most widely recognized domains Poe expounds on are dreams, dreams, the inner mind, and looks at the great beyond. These domains can't be legitimately spoken to since people can't straightforwardly appreciate them. Poe, recognized for his works including the heavenly, aces stories including a gothic environment. Poes darker self difficulties him, and in his stories of vengeance and murder, his characters reflect a mind-blowing contentions. Poe has a complaint; he realizes he has a fine keenness and phenomenal capacity, in spite of the fact that he never gets the prizes, which he feels entitled. Huge numbers of his partners state, there was a cruel streak in him as well, a malevolent and wanton want to hurt others for the unreasonable fulfillment it gave him (Stern 288). The Tell-Tale Heart and The Black Cat manage a killer who perpetrates a wrongdoing a fruitful wrongdoing and departures the results. At that point, the executioner double-crosses himself and admits through sheer unreasonableness. In some of Poes stories, the killer and the killed blend their characters into one (Myerson 287). The Tell-Tale Heart is one of Poes generally minimal and splendidly executed stories. It doesn't convey the gothic trappings a portion of his stories use, making this story read like a cutting edge, tigh tly composed mental story (Stern 289). Poe favors demise and dread over some other class. Passing remains Poe's preferred topic, his fixation; practically the entirety of his stories and sonnets have varieties of this topic. Poe incurs demise and the dread of the obscure on his crowd. What lies past the grave or in the psyche motivates Poe. Other than Poe, no American author ceaselessly bargains regarding the matter, delves so profoundly into it, and includes himself in the doings of death. For the duration of Poes life, he makes a ceaseless nice into the Maelstr?m: a moderate, tenacious, descending winding through the void which make a case for him forty years into his life. In Poes stories, you cross squandered landsand you get a sight of terrible medieval structures reminiscent of unpleasant and baffling happenings (Unger 414). As a rule, in his stories of fear and demise, unpleasant events occur under the light of a crimson moon. Dream, E.M. Forester has stated, suggests the heavenly, however need not express it (Stern 55). To many, a definitive dream includes a phantom or some other ghost. Poe never composes a phantom story, strangely. An apparition, as in we normally consider one, never shows up in Poes works. Poes characters, are not ghastly dreams but rather the revived dead who ascend from the burial chamber to go up against the living with theirflesh (Stern 55). Poe, by the by, makes characters that have no genuine presence. Poe has two principle characters: the persevering manager, scholarly pundit, the good resident, and the notorious individual, who frequented low plunges and who regularly twisted up truly in the drain (Stern 55). Poe makes present the result of the long lasting battle between his two warring selves in William Wilson. In this story, William Wilson speaks to Poe. This story educates the most regarding Poe and gives its crowd the best understanding into the activities of Poes mind. In William Wilson Poe composes not a story but rather an emblematic admission. Poe views himself as an artist, in spite of the fact that, he leaves just fifty sonnets to the world. Poe says of himself, with me verse has not been a reason yet an enthusiasm (Stern 586). Poes sonnets concern his adoration, his internal identity, or more all passing, the closure of things, and the despairing related with misfortune and loss (Stern 586). To a few, Poe never accomplishes genuine notoriety, yet four years before his demise, the life of his scholarly profession peaks. In 1845, The Raven shows up in the Mirror, and in The Raven and Other Poems, his significant volume of sonnets. In The Raven, Poe

Communication Encourages Learning Essay -- Education Teaching Papers

Correspondence Encourages Learning The homeroom should be an open gathering wherein understudies and educators are permitted and urged to impart insights and encounters. At the point when this correspondence separates the learning condition likewise falls flat. I was in the main evaluation and one of the understudies in our group was attempting to express something to the instructor. Clearly this was not a genuine invigorating discussion as we were just in the primary evaluation. At the point when the understudy began talking the educator got bothered and advised the understudy to quit talking. The understudy attempted again to express something to the educator, now the instructor went ballistic hollering and shouting for the class to be very and not talk. This educator continued to put the understudy in the corner to rebuff her, when the understudy again attempted to express something to the instructor, the instructor attached her to her seat and requested everybody in the space to remain quiet. Watching this showcas e enormously affected all the individuals in that room. We as understudies felt that we didn't have anything of significant worth to state, and in this way ought not make some noise. We likewise took in a dread of responses that may stop by communicating what we needed to state. Luckily since this experience I have not experienced another such instructor, and have had educators who have made a special effort to energize class conversation. I think it is additionally significant for educators to know about the games understudies are playing. My sister and I can both was in grade school and playing game like the rancher and the dell, in this game children remain around and one understudy calls different understudies into the hover to be a section in the melody. The issue with this is the children who are very or timid will in general get left out, and ... ...icate is in the homeroom, where they invest the greater part of their energy. In the event that individuals can speak with one another, and have an understanding that not every person will concur, at that point they will be significantly more beneficial throughout everyday life. They will have the option to express what is on their mind while simultaneously hearing another perspective. This aptitude is basic to endurance in our developing and evolving society. WORKS CITED Cheney, Lynne V. PC: Alive and Entrenched. The Presence of Others. Comp. Andrea A. Lunsford and John J. Ruskiewicz. New York: St. Martins, 1997 112-123. Snares, Bell. Keeping Close to Home: Class and Education. The Presence of Others. Comp Andrea A. Lunsford and John J. Ruskiewicz. New York: St. Martins, 1997 85-96. Rose, Mike. Lives on the Boundary. The Presence of Others. Comp. Andrea A. Lunsford and John J. Ruskiewicz. New York: St. Martins, 1997 97-111

The Effect of Hormones on Your Social Anxiety

The Effect of Hormones on Your Social Anxiety Social Anxiety Disorder Diagnosis Print How Hormones Play a Role in Social Anxiety By Arlin Cuncic Arlin Cuncic, MA, is the author of Therapy in Focus: What to Expect from CBT for Social Anxiety Disorder and 7 Weeks to Reduce Anxiety. Learn about our editorial policy Arlin Cuncic Medically reviewed by Medically reviewed by Steven Gans, MD on February 28, 2017 Steven Gans, MD is board-certified in psychiatry and is an active supervisor, teacher, and mentor at Massachusetts General Hospital. Learn about our Medical Review Board Steven Gans, MD Updated on September 19, 2019 Social Anxiety Disorder Overview Symptoms & Diagnosis Causes Treatment Living With In Children martin-dm / Getty Images In This Article Table of Contents Expand Increased Anxiety Reduced Anxiety Managing Hormones Hormone Therapy View All Did you know that that hormones and anxiety are related in certain ways, such that your hormones may have a relation to how anxious you feel? When hormone levels are too high or too low, this can influence neurotransmitters, resulting in problems such as increased anxiety. People who live with social anxiety disorder (SAD) may find that levels of certain hormones related to feelings of increased or decreased social anxiety. Hormones That May  Increase  Social Anxiety There are three categories of hormones that may influence your social anxiety: stress hormones, sex hormones, and thyroid hormones. Learning more about how these hormones affect your body and mind is the first step to managing the impact of hormones on your anxiety levels. Stress Hormones (Adrenaline, Cortisol) Stress hormones are  released in situations where you feel out of control, overwhelmed, or severe anxiety (such as during the fight-or-flight response), which can increase your social anxiety. When you experience a stressful social or performance situation, your body responds by releasing hormones like adrenaline and cortisol to help you cope with the threat and prepare you for action. However, in the face of no actual physical threat, excess levels of these hormones leave you feeling anxious, to the point that you may experience a panic attack or the feeling of needing to escape. This becomes a vicious cycle: your hormones cause anxiety, the anxiety causes more hormones to be released, and so on. Sex Hormones (Testosterone, Estrogen) Sex hormones may also play a role in how much anxiety you experience. Changing levels of the sex hormones estrogen and testosterone can affect your social anxiety. Too little testosterone has been linked with increased anxiety, while female sex hormones such as estrogen may also be linked to anxiety symptoms. This is why anxiety often peaks during times of hormonal change such as during puberty, at certain times of the menstrual cycle in women, and during menopause in women. Stress and sex hormones can also have a combined  effect on anxiety. For example, when you experience stress, cortisol increases, which slows your bodys ability to make testosterone. The combined effect of increased cortisol and lowered testosterone means you feel more anxious. If that isnt bad enough, testosterone has partial control of the release of cortisol, so when testosterone is lowered, cortisol is more likely to increase. You can see why anxiety is a cycle that feeds itselfâ€"and that breaking this cycle is key to overcoming your symptoms. Thyroid Hormones Finally, there is a third type of hormone that may influence your anxiety: thyroid hormones. An overactive thyroid can create anxiety in the form of physical symptoms such as increased heart rate, palpitations, shakiness, and increased sweating. If you live with a thyroid condition, this may make your social anxiety worse. Hormones That May Reduce Social Anxiety If you think hormones are all badâ€"think again! There are actually some ways in which certain levels of hormones can help to reduce your anxiety. Testosterone Just as too little testosterone may increase social anxiety, increased testosterone may help to reduce it. Administration of testosterone, a steroid hormone,  has been shown to reduce socially fearful, avoidant, and submissive behavior. Indeed, in general, men have half the reported rate of anxiety disorders as women; this may be partially due to the role of testosterone in levels of anxiety. Testosterone boosts the action of gamma aminobutyric acid (GABA) and serotonin. These two brain chemicals are related to social anxiety disorder. Testosterone also reduces the activity of the amygdala, which is the brain structure related to fear and that initiates the fight-or-flight reaction. Increased testosterone means you are working with an amygdala that responds more like a person without an anxiety disorder. Estrogen Estrogen is known to calm the fear response in women. Specifically, research has shown that women trained on a fear-extinction task do better when the level of estrogen in their blood is higher. As a female, you may have also noticed that your ability to feel calm and relaxed (versus anxious and afraid) is better at certain points during your menstrual cycle. Oxytocin Youve probably heard of the love or bonding hormone, oxytocin. This is a peptide hormone, which acts as both a hormone and a brain neurotransmitter. It is known as the love hormone because it is released during contact with a loved one. Oxytocin is made in the hypothalamus and transported and secreted by the pituitary gland at the base of the brain. Its release also helps with childbirth and breastfeeding. In terms of its relation to mental health, oxytocin is known to have an anti-anxiety effect and may help to relieve social anxiety. Research shows that oxytocin promotes relaxation, trust, and stability, all of which make it easier to manage social situations. In fact, studies are ongoing on the role of oxytocin and how it could be used in the treatment of social impairments (including the social implications of autism). Vasopressin Finally, vasopressin is a hormone that regulates the bodys fluid balance. In addition, it is involved in the regulation of anxiety, stress coping, and social behavior. Vasopressin is released within the hypothalamus and limbic areas of the brain. Some researchers think that a balance must be struck between oxytocin and vasopressin for optimal social functioning. Vasopressin is particularly related to social behavior, sexual motivation, pair bonding, and maternal responses to stress. Steps to Managing Hormones and Relieving Social Anxiety Although hormonal changes may be related to social anxiety, treatment with hormonal therapy is not currently a common recommendation. Instead, your best option is some form of traditional treatment for SAD (e.g., medication or therapy) as well as understanding and adapting to the role of hormones in your anxiety. What is not helpful is self-medicating. Try to avoid temporary fixes like sugar, alcohol, smoking cigarettes,  or other substances that give you a quick feel-good surge but dont solve the long-term anxiety problem. Below are six tips to get you started: 1. You can increase your levels of testosterone and oxytocin naturally! These are things that are easy to do, but that you have to make a commitment to following through with. Increase testosterone by doing the following: Getting regular exerciseEating a balanced dietMinimizing stress (and therefore testosterone-depleting cortisol)Taking a multivitaminGet enough sleep each night Increase oxytocin by doing the following: Cuddling with a loved oneListening carefully when others speakBeing generous toward others (giving gifts)Trying metta meditation, which involves meditation designed to inspire love and kindness toward othersGoing on social mediaPetting a dog or cat 2. Use cognitive-behavioral therapy (CBT) techniques to learn new patterns of responding to anxiety. Over time, neural pathways in your brain will change, which will help to reduce your anxious responses to stressful situations. 3. If you have a thyroid condition that may be affecting your anxiety level, ask your doctor whether the two could be related and how treating your thyroid condition may help. 4. If you are female, learn how variations in hormones over your life and during the course of a month may influence anxious feelings. Just knowing how hormones may be affecting you may help you to stop and think: This situation is not causing my anxiety; my body is reacting to change in hormones,  which may allow you to take a step back and accept your feelings for what they are. 5. Research shows that adopting a strong pose (such as the Wonder Woman pose, with feet hip-width apart and hands on hips) for a few minutes may lead to increased testosterone and feelings of confidence, which in turn will help to lower social anxiety. 6. Take natural supplements that may help to lower stress levels (and cortisol) such as  ashwagandha. Note, however, that these type of supplements are not regulated by the Food and Drug Administration (FDA) and have not been tested by this regulatory body for safety and efficacy. Is Hormone Therapy for Social Anxiety Possible? While it may sound fanciful that one day we might treat anxiety disorders with hormone therapy, the truth is that research on this topic is already happening. In one study, it was shown that women exposed to trauma who were administered female sex hormones (in the form of the morning-after pill, after a sexual assault) were less likely to develop post-traumatic stress disorder (PTSD) after the event. This fascinating and ground-breaking research is likely to lead to advances in the area of hormone treatment of anxiety. It isnt that much of a stretch to imagine that this new understanding of the role of hormones in anxiety and fear could lead to treatments that relate to hormones. At present, however, beyond treating an underlying thyroid condition, or hormone replacement therapy (HRT) for problems related to menopause in women, your doctor is not likely to prescribe hormone treatment that will help to improve social anxiety. A Word From Verywell The best approach to managing social anxiety in light of the influence of your hormones is to understand natural fluctuations and  learn ways to boost hormones that help to reduce anxiety. However, if severe social anxiety is a problem for you and you have not sought diagnosis or treatment, its best to visit your family doctor for a referral to a mental health specialist. Effective treatments such as medication and CBT can be helpful in managing SAD that has gotten out of control. Rememberâ€"your anxiety does not define you and is not who you are. You can move past it with the right help. While hormones may be involved, you are not destined to live with social anxiety for the rest of your life. The 7 Best Online Anxiety Support Groups

6 Financial Benefits of a College Degree

A college degree takes a lot of hard work — and often costs a lot of money. As a result, you may wonder if going to college is worthwhile, but its an investment that nearly always pays off. Here are some of the many financial benefits often enjoyed by college graduates. 1. Youll Have Higher Lifetime Earnings People with a bachelors degree earn about 66 percent more than their peers with only a high school diploma, according to the Bureau of Labor Statistics. A masters degree can net you twice as much as  someone with a high school education. But you dont have to take on that degree of academic investment to see the benefits: Even those with an associates degree tend to earn 25 percent more than those with high school diplomas. Figures vary by occupation, but your earning potential is highly likely to increase with your level of education. 2. Youre More Likely to Have a Job at All Unemployment rates are lowest among Americans with advanced degrees. Even two years of extra education can make a big difference, as people with associates degrees have a significantly lower unemployment rate than people with high school diplomas. Keep in mind its very important to actually get your degree in order to increase your earning potential and chances of employment because people with some college and no degree dont fare much better than people with just a high school diploma. 3. Youll Have Access to More Resources Going to college means you can take advantage of your schools career center or internship programs, which can help you land your first post-graduate job. 4. Youll Have a Professional Network Before You Start Working Dont underestimate the value of connections. You can leverage the relationships youve made in college and your schools alumni network well after youve graduated, like when youre looking for new job opportunities. Thats decades of value from an investment of just a few years. 5. Youll Experience Indirect Financial Benefits While having a degree wont automatically improve your credit rating, for example, having a good job that you got because of your degree can  indirectly increase your credit score. How? Earning more money means youre more likely to be able to meet your financial obligations, like regular bills and loan payments. That can help you avoid paying bills late or having a debt go to collections, which can hurt your credit. On top of that, increasing your earning potential can also improve your ability to save money, which can help you avoid debt. Of course, earning more money doesnt guarantee youll manage it well, but it can certainly help. 6. Youll Have Access to Jobs With Better Benefits Theres more to any job than just the take-home pay. Better-paying jobs, most of which require a college degree, can also offer better perks, like retirement contribution matching, health insurance, health savings accounts, childcare stipends, tuition reimbursement and commuter benefits.

U.S. President William McKinley - Fast Facts

William McKinley (1843 - 1901) served as Americas twenty-fifth president. During his time in office, America fought in the Spanish-American War and annexed Hawaii. McKinley was assassinated near the start of his second term.   Here is a quick list of fast facts for William McKinley. For more in depth information, you can also read the William McKinley Biography Birth: January 29, 1843 Death: September 14, 1901 Term of Office: March 4, 1897-September 14, 1901 Number of Terms Elected: 2 Terms; Was assassinated soon after being elected to his second term. First Lady: Ida Saxton William McKinley Quote: We need Hawaii just as much and a good deal more than we did California. It is manifest destiny.Additional William McKinley Quotes Major Events While in Office: Spanish-American War (1898)Annexation of Hawaii (1898)Open Door Policy/Boxer Rebellion (1899-1900)Gold Standard Act (1900) States Entering Union While in Office: None Related William McKinley Resources: These additional resources on William McKinley can provide you with further information about the president and his times. William McKinley BiographyTake a more in depth look at the twenty-fifth president of the United States through this biography. Youll learn about his childhood, family, early career, and the major events of his administration. Spanish-American WarThis brief conflict in 1898 between Spain and the United States arose out of Spanish policies in Cuba. However, many claim that yellow journalism was at least partially to blame with their pro-rebel sentiments and the way they dealt with the sinking of the Maine. Tecumsehs CurseEvery president between William Henry Harrison and John F. Kennedy who has been elected in a year ending with a zero has been assassinated or died while in office. This is called Tecumsehs Curse. Territories of the United StatesHere is a chart presenting the territories of the United States, their capitals, and the years they were acquired. Chart of Presidents and Vice PresidentsThis informative chart gives quick reference information on the presidents, vice-presidents, their terms of office, and their political parties. Other Presidential Fast Facts: Grover ClevelandTheodore RooseveltList of American Presidents

Anlysing of Tv Commercial Free Essays

The Selected TV Commercial We have selected a television advertisment of bKash, a Brack bank company, for our given assignment. bKash is a service providing company newly launched in Bangladesh which mission is to provide financial services allowing people of Bangladesh to safely send and receive money via mobile devices that are convenient, affordable and reliable. The TV commercial in details: Here on the add Sokhina is the main actress who is a garments worker and uses bKash regularly to send money home to her family. We will write a custom essay sample on Anlysing of Tv Commercial or any similar topic only for you Order Now She narrates how bKash has made her life so much easier, and how it is transforming the lives of everyone around her too. How the other people are being benefitted by bKash according to this advertisement are describing below. Her neighbor Milon is a driver who used to receive his salary in cash. Milon is happy because bKash is a better means to keep his money safe as he does not have a bank account. He does not need to cash out the whole amount at a time. Ronnie is the son of the Chairman of Sokhina’s village who is a university student and lives on campus away from home. He needs to pay his tuition fee urgently and calls his father to send him the money through bKash. He also assured his father not to be worried to lose the money as only he knows the pin code to make the money cash. Soo it is secure even the cell phone is lost. Again her madam Nina buys some groceries from a nearby superstore and happily pays with bKash at the store. Nina likes paying with bKash as it is simple, convenient and she no longer needs to carry cash. According to the TV commercial at present sending or receiving money using bKash is only possible under Grameen Phone and Robi network throughout the country. WEB link: http://www. bkash. com/video/something-everyone If facing any problem please visit http://www. facebook. com/Zelius. Miraz? fref=ts TARGET MARKET ANLYSIS Consumer markets can be segmented on the following customer characteristics. * Geographic * Demographic * Psychographic Geographic Target Market: If we consider about the geographical target market for bKash on the basis of the advertisement then it would be the whole Bangladesh where the network of GP and Robi is available as it talks about sending and receiving money from one end to another. Demographic Target Market: Age: People of ages 18 to 50. On the add we have seen that Ronnie, a university student, needs to use bKash for the payment of his tuition fees again on the other hand Sokhina sends money to her parents through bKash. So all of them are the target market of bkash. Gender: Both male and female. Income: People who earn money and do not both are the target market of bkash as it is providing one type of banking service. Occupation: Service Holder, Driver, Students, Housewife, Farmers, Businessman etc. ccording to the advertisement only. Psychographic Target Market: Social Class: Lower, middle and upper. Attitude and beliefs: Security conscious. Behavioral Target Market: Benefits sought: Sokhina the garment worker describes about the benefits of bKash. User status: Potential and regular. OBJECTIVE OF THE ADVERTISEMENT The main objective of the advertisement is to attract the people of all sectors especially including garments workers, other lower earning people, students and housewives to use the financial service of bKash. CONSUMER BEHAVIOR How to cite Anlysing of Tv Commercial, Papers

Internationalization Fast Fashion Retailers -Myassignmenthelp.Com

Question: Discuss About The Internationalization Fast Fashion Retailers? Answer: Introducation Marketing mix is nothing but a set of combination of several elements that go along with the marketing strategy for any company. It enables company to achieve the marketing objectives, goals, mission and vision of the company (Armstrong, 2016). This mix helps to identify the needs and clearly differentiate between the products from its competitors. It is also defined as a set of actions or tactics used by a company to promote and advertise its brand and product in the market. Basically, there are 7ps of marketing that cover the marketing mix of a company. Here, 7ps of marketing mix will be further explained using a reputed clothing brand H M. Price: Price is the total cost of value that is used for the sale of the product. It also depends on the cost of the production, targeted segments, ability of the market to be pay, supply and demand of the product in the market, and some other direct and indirect factors. Here, pricing strategy of HM is set and designed according to the needs of the customers and the needs of the customers is low price with high fashion demands. In fact, this has become one of the biggest challenges faced by the brand because it is very difficult to manage the combination of high fashion with low price. But HM successfully aimed to achieve such objective using two major steps (Pratap, 2017). First one is outsourcing the production of the products to many countries where the labour cost was very low. It helped them to achieve low cost for the product. Moreover, outsourcing of product was arranged according to different product. The high fashion products which used to target European market were mainly produced in Turkey because of the short life cycle of the product. Major products were produced in Asia because they provide long transportation time and cover reduced risk (Zozi, 2014). Second one is it conduct strict cost to control its plan. For an example. Very few top-level executives have secretaries and have mobile phone privilege which helps to incur low cost for the company. So, these were the two major steps followed by HM that helped them to achieve a low fashion business in the trending market (Shen, 2014). HM has successfully adopted a pricing strategy that has the broader pricing range which will best be suited for the customers. To maintain a median pricing strategy, they keep a lot of products with a heavy discount in it. This helps them to increase the sales volume of the product which results in creating the larger revenue for the company as well. Sometimes, it also offers discounts on its fresh stocks and proved itself as the leader in cutting costs at each possible corner. Place: Place is defined as the area where the company or the brand sells its products to its customers. HM is the ranked as the second clothing retailer across the whole world that serves the network in an around fifty-five countries. The head office of the company takes care of every aspects of the products from the production department and the planning of the merchandise. The products of this brand are made in nearly eight hundred factories which are established in Asia and Europe (MBA, 2017). Today the outlets of HM are easily available and convenient because customers are able to shop many products at one single store. The company has also expanded its locations with a very reasonable price which is easily affordable by every customer. It has also established its locations at very high-profile areas. The very first HM outlet was opened in `947 and today it manages 3500 stores across the world. It purchases raw materials directly from its suppliers and then after the preparation, sells its products directly to the retail outlets. It has also offered online digital platform to its potential customers where customers can go through all the products in their leisure time and buy the desired products ordering via internet. HM logistics are simple, reliable and transparent (Mo, 2015). Basic products are made in Asia while fashionable products are made in turkey. The products that are produced in Asia are transported by ocean to incur low cost. While in Europe, all the goods ar e transported by railway. So, 90% of the transportation are done via rail or ocean. Air is very rarely used because it charges a lot to bear the cost. HM uses direct distribution channel for the sell of its goods i.e. from producers to customers. It does not involve any intermediaries and aims at cutting the middle transaction. It also aims at ensuring at delivering its products with a quicker time. Since, HM refreshes its product on daily basis, it assures basic access to its customers and manages the command from headquarter to the outlets effectively (Kotabe, 2014). Promotion: Identifying and understanding the target audience is basic rule to develop the promotional strategy by any company. HM target audience are very young women who are fashion obsessed and who wants more fashion cloth at low price. Promotional strategy includes advertising, internet promotion, and sales promotion. Moreover, HM promotional strategy is highly consistent with the whole marketing strategy (Mastro, 2017). Today, customers need high fashion with low price which is offered by HM. basically, the promotional actions of HM focuses on major two factors i.e. It is quite easy to find the posters and hoarding of HM which are available in fashionable style and price tagged always with the clothes. If we see the price tagged in Zara or Gap, they are always seen small but HM always focuses on putting the price at the very obvious position which can easily be seen and observed by the customers (Biew, 2017). HM also aims at conducting an eye catching promotional events where they invite famous fashion designers who design clothes for them. For example, HM had invited Karl Lagerfeld in 2004, McCartney in 2005 and many more. This helped them to create the brand image and generate public awareness in the mind of every customers. Promotional activities of HM have been successfully revealed high ability to gain quick response from its customers. HM has also appointed watchdog who will look after the working condition of the place and conduct protection which will increase the brand image (Lu, 2014). Product: HM is one of the most reputed and trusted clothing brand with thousands of retail outlets across the world. The core varieties of products under this brand are clothing and accessories for both women and men. Those sections include dresses, basic jumpers, vests, pants, jeans shirts, shoes, purses and jewellery. The brand focuses on both the quality as well as maintaining low price. They launch new product lines in regular intervals which enables the customers to get fresh product. At least 25% of the stock in the company includes fast fashion products and younger generation finds the reasonable price with latest fashion trends (HM, 2011). They basically focus on the young range of segments which results in the huge amount of sales of products. Special designers design the clothes for the company with increase the brand image. HM also sells home textile sand decorative products which is refreshed and updates time to time. HM has also launched beauty product line in it in 2015 which sells both beauty and makeup products (Bhasin, 2017). Cheap Monday: it serves both sexes in terms of fashion and style. It influences street fashion style and encourages youth to buy its products. The core product of this brand is denim rage which is sold at reasonable price. Monki: IT aims at targeting at young women but sells fashion clothes for all ages. The products of this brand are found inspiring and innovative in todays era. People: In order to get success in the market, HM has places its customers on the first priority. Customers must be served first to achieve success. Customers should be satisfied and they should be taken into highest consideration. HM have managed to conduct several training programs to train their staffs who deals with the customers. They are well trained to act and behave the customers wants them to behave. The service team needs to be fully aware about the latest technologies and keeps themselves updated. They should help HM how to penetrate the market and gain the maximum profit. If customers will be ill treated or if they will not be entertained, they will avoid demanding the particular brand and slowly and gradually the image of the brand will diminish in the market. So, it is vey important to makes the customers happy and satisfied with the products they buy (Campaign, 2015). Since HM aims at focusing on the low price with fashion clothes, it assures to create more number of happy customers towards it. Physical Evidence: Physical evidence is nothing but the way of presenting the goods which are available for sale purpose. The presentation of goods plays a very vital role because it is the only way a customer sis attracted towards the product and gives a choice of purchasing it. Majority of people judge the product by the way they are displayed or the way the shop is arranged. If the display of the goods is attractive, they will automatically buy the goods. Likewise, they also make sure to present their staff in a well-mannered. HM have well trained their staffs so they are quite representable and well behaved. Since, HM is providing the online digital platform, it is also very important that the website looks nice and all the required information must be presented on the website clearly. Customers who would prefer online shopping must not find any difficulties in shopping online and should get all the required information on the website only. Process: The process of HM brand is very simple, realistic and transparent. It basically focuses on the customer services. The process of the HM is highly involved in the research and development. It is also highly involved in the IT team which constantly supports the team and provides assistance (Ho, 2017). It aims at keeping all the website updated and managed and focuses on gaining the attention of the maximum customers. The process chain of the HM does not involve any middle person because it manufactures the product and sells directly to the retail outlets. It uses railways and ships for the transportation because it causes minimum cost as compared to other modes of transportation (Hansson, 2011). Partnerships: There are basically two major owners of the brand HM i.e. foreign owners and Swedish owners. Foreign owners 23.8%of shares and remaining 76.2% of shares are owned by Swedish owners. The major shareholders of this brand are The Stefan Person family and related companies, The Lottie Tham family and related companies, STATE STREET BANK AND TRUST OMNIBUS, Didner Gerge Fonder Aktiebolag and many more (HM, 2018). Major issues of marketing mix involved in HM brand Although marketing mix is the way of providing a basic and important framework, it is not enough to work according and gain detailed marketing strategy. Sometimes it creates several problems. The problem in HM is found majorly in two aspects. First, marketing mix requires adjustments in particular business environment and the second one is it is nothing but more like a backbone instead of blood to the company because it provide clear and suggestions in more detailed format. From the given above analysis there are 7ps which helps to identify the components of marketing mix of the brand HM. But it is again not important that these 7ps will work for every organization in the similar way i.e. they might not be equally important in different business. For an example, the stock of inventory is least important in the cosmetic business (Harrison, 2011). Here in the case of the famous brand HM, the marketing mix is insufficient in managing and maintaining interaction with its customers. The interaction with the customers include contribution to various factors like better product design or better customer services or better customer satisfaction or better involvement in solving the queries of the customers. It failed to interact with its customers and the customers were dissatisfied with the product offered by the brand. Moreover, HM has faced a major issue in the advertising technique used by them.it was a racist advertising campaign which was really offending among the customers and around the world. It created lots of obstacle and degraded the image of brand in the minds of customers. While advertising the product, the brand used a young black child who was wearing a hoodie printed coolest monkey in the jungle (Blow, 2018). People started reacting on it and raised their voice against it. The quote represented that it was tone deaf and filled with lots of racist undertones which was not totally accepted by the customers. HM apologized for it and worked for it to remove the advertising form the internet. They also worked on proving that it was not done intentionally neither it was done to focus any racism segments or target any of the color but it didnt work out. They were deeply sorry for the product image presented (ABC, 2018). The other main issue related to the brand was the low price. The customers who are fashion obsessed and who go for the quality products will definitely not think before investing more rather than buying the cheap products. HM offers products at low price though the products are fashionable. The HM has huge variety of products sold at a very reasonable price which are easily affordable by the middle segments of customers. The major competitors of HM are Zara and mango. Since they are luxury brand, they offer products with higher price and higher quality as compare to HM. customers who would be given choice between HM and Zara will but obvious choose Zara because of the quality they offer. Here, price will be the second priority when it comes to fashion. Customers today will look for good quality and is happy to pay for it. So, keeping these things in mind, HM should aim at focusing on the quality issue because the quality offered by it is low with low price. Likewise, other issues involves promotions and advertising. Since, there was a major issue involved due to racism, the online digital marketing of the brand has been reduced. The online platform is less preferable by the customers which has already decreased the sale of the products offered by them through internet. Similarly, HM has very low advertising and promotions campaigns involved in it (Pasquarelli, 2018). It promote its products but needs to work ore on it. It should focus more on the several campaigns and create more public awareness programs so that customers will be more aware about the product and will be more inspired to buy the product. Other issue involved is process issues. HM uses ocean and railways for the transportation of its products. Ocean and railways are used as the modes of transportation because it reduces the cost incurred in the logistics. The cost incurred in railway and ocean are very low as compared to the cost involved in other means of transportation. It takes lots of time to get the products delivered via railway and ocean. The delivery time taken to reach the product from the factory to the retail outlet is very high which creates issues in the overall process of the brand. The stock will not reach the destination at the allocate time and will result in low availability of the products as well. Recommendations Since, the target customers for the brand is from 18-24 that only represent the young male and female. It does not target other segments of people. So, it is recommended that it should start targeting audience of all the ages and start launching the products for all ages. It should offer products that will be available for kids as well as middle aged persons. Other major recommendation is related to price. HM offers product with low price which targets middle income people. The people whose income is average will definitely prefer such brand but what about the people who prefer high quality and happy to pay high amount for it. The major competitors of HM are Zara, Mango and Forever 21. They offer high quality products with high price and most of the people prefer it. But when it comes to HM, it offers low price which does not target people with high income. So, it should start targeting people with higher income and manage in producing the product with high quality and higher price range. The modes of transportation involved in HM are railway and ocean. It takes long delivery time to reach its products from the factory to the retail outlets. So, in order to reach product on time, it should start using other modes of transportation as well to reduce the delivery time. The above mentioned recommendations if followed can help in building a strong relationship with its potential customers. It will also help HM to create a positive image in the minds of customers and increase the overall sales of the company as well. Conclusion Thus, it can be concluded that HM has successfully maintained its sustainability in the market as well as in the minds of the customers. Today customers are happy with the brand and their likes are increasing on daily basis. They have proved themselves in providing the fashion trends to the customers with a very reasonable price. Moreover one of the great thing offered by this brand is that it offers the same product and operations in all of their markets which enables them to provide more sustainable future References ABC, (2018), HM issues new apology over 'Coolest monkey in the jungle' hoodie with black child, viewed on 1st February, 2018. 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